Branding Identity, Logo, and Packaging Design for Alcove Community Coffee.

From its inception, Alcove was envisioned as more than a coffee shop — it was meant to be a welcoming hub for the community, blending modern energy with the warmth and familiarity of neighborhood roots.

I developed a complete brand identity that captures this spirit: a logo that is approachable yet memorable, drawing inspiration from the relaxed, coastal feel of South Bay San Diego. The color palette, typography, and visual language were carefully selected to reflect the brand’s commitment to quality, inclusivity, and creativity. Packaging design — from the menu to sleeves — continues this narrative, using clean, artisanal elements to tell Alcove’s story in every customer touchpoint.

Alcove Community Coffee stands proudly with a visual identity that feels authentic, human, and vibrant — much like the people it serves. I am honored that my art and design have been a part of Alcove’s growth and connection to the community.